Rediscover and influence your customer
Make better decisions
Compared to online commerce, brick and mortar businesses have only very limited customer insights. Nurama's technology turns physical locations like retail stores, showrooms, malls, fairs, museums and public transport hubs into web-like data systems. This way we are providing valuable customer insights.
Improve operations and cut unnecessary costs
Optimize venue layout staffing and marketing
Increase conversion rates, dwell time and basket value
Engage with customers using relevant and suggestive content
Nurama developed a proprietary middleware platform that is the very core of the technology used to collect rich data, generate valuable insights and leverage these insights to optimize customer engagement.
Sensors carry out people counting, customer segmentation and store area analytics.
Collected data is processed and analysed by an intelligent system.
Analysed data is made insightful and actionable with our intuitive dashboard.
Privacy by design
Nurama is committed to ensure a total respect of privacy for the consumer when collecting and analysing data. The GDPR-compliant shopper data our technology collects and uses is always anonymized and never linked to a customer ID and/or personal information. The optical sensors we utilise never record images. They automatically convert customer movements into anonymous bulk data. This allows us to collect insights while fully respecting privacy for our client’s customers.